Introduction to Business Intelligence

Jason Catwright | 22.04.18 | 0 Comments

The first documented usage of the word “Business intelligence” dates back to the 19th century when Richard Miller mentioned it in his work, Cyclopaedia of Commercial and Business Anecdotes. The second renowned usage of the word was in the article titled “A Business Intelligence System”, written by Hans Peter Luhn, a computer scientist at IBM. Over time, the idea continued to gain popularity, acceptance, and incorporation until it became a relatively vital part of the decision-making operations of prudent enterprises, striving to gain insight from the data of the past (related to customer experiences, pricing and inventory etc.). Today, business intelligence can be defined as using technology (sophisticated tools) to analyze data and obtain meaningful, tangible information from it, which can then be used by managers and policymakers to make knowledgeable enterprise decisions.

Business intelligence, often referred to as “BI”, is a suite of software and applications (often) working in tandem with each other, on large amounts of data to convert it into a form that enhances the power of decision making. In the earlier stages of the 20th century, BI tools could only generate general reports and you could only get historical data from them by running a few database queries. Today, modern BI tools have features like online analytical processing, data mining, data optimization, data management, predictive modeling and futuristic forecasting etc. These incredibly beneficial features allow companies to answer questions like “What went wrong?” “Will it be profitable for us if we keep producing the same product?” “Did the customer demographic X yield substantial revenue?” “Is it prudent to continue using the same raw material for the production of product Y?” among others. By answering such questions, companies can learn from the actions taken in the past, figure out the important factors that need to be reproduced/eliminated and eventually, identify what the best way to move forward is.

Advantages of BI Tools

One of the many advantages of BI is that it can help companies of all sizes in the same manner. It doesn’t matter whether you are a small startup of 6 people or are a giant conglomerate; it’s always beneficial to know that you know how good your products did in the last quarter or how happy your customers were with the services they were provided with. The more you know about the business you did in the past, the better your chances of doing good business in the future will be.

Now that we have established what BI is and how beneficial BI tools can be, let’s take a look at some of the features that are rudimentary to almost all the famous tools out there:

Reports and Dashboards

Arguably the most integral feature of BI tools is reports-generation and the ability to create interactive, customizable dashboards. These dashboards normally refresh automatically and perpetually to provide real-time data relating to important business procedures. In the start, static dashboards were included in most of the tools but now, a BI tool can’t survive in the market if it doesn’t have dynamic dashboards. Additionally, the reports feature should be able to generate user-friendly reports within a small amount of time. Some of the best tools include drag and drop options for report creation as well.

Data Analysis

Another huge component of any BI tool is its data analysis module. Data is at the heart of anything and everything relating to BI and a tool will be of no use to a company if it can’t analyze data efficiently and productively. Faster data analyzers are preferred over slower ones because most of the times, we are talking about huge amounts of data. In addition to speed, data analysis tools are also evaluated on their ability to maintain data integrity.

Web-Based Interface

Even though this seems like a trivial feature, in the modern world, it’s anything but. Tools released in the earlier stages of the 21st century often needed installations on desktop computers which is a time-consuming and inefficient task for companies that have hundreds/thousands of employees. (Imagine installing a software on the computer of every concerned employee). These days, most of the companies provide cloud-based BI solutions that only require you to enter your login details on a specific URL to access all of the features without having to run any manual installations.

Integration with Data Sources

BI tools are nothing without data and it goes without saying. It’s of paramount importance that your BI tool easily integrates with all of your major data sources like customer relationship management systems, excel spreadsheets or enterprise planning systems etc. This integration not only relieves the user of the cumbersome hassle of obtaining data from multiple sources but also makes sure that the efficacy and the integrity of the pertinent data are also preserved.

Security

As BI tools deal with large amounts of data, it’s a given that they need to be made as rigorously secure as possible. Especially the tools that are present in the cloud need to be protected with multiple layers of security to ward off any potential threats.

Future of BI

If there is one thing that has always been true of technology, it is that it never ceases to improve and amaze; BI is expected not to be an exception. In the future, we can expect:

  1. Generating useful insight from unstructured data: Unstructured data is often considered useless but a lot of research is being carried out on ways to leverage insight from such data and we can expect tools of the future to be able to do so.
  2. Predictive analysis gets better: Analytic tools use the data from the past to make decisions for the future; this is known as predictive analysis. As researchers find new ways to work through unstructured data, it’s expected that BI tools will get better at predictive analysis in the future. Just like the sci-fi movies where machines did all the work and mankind stood and watched.
  3. Better usability: Even though most of the BI tools are feature-rich, they can often possess a steep learning curve for people new to the concept. It’s expected that the tools of the feature will have higher levels of usability.

Final Word

Business intelligence is no longer a concept that requires frequent introductions as it has already shaped the destinies of hundreds of thousands of companies around the world. In years to come, we can only expect the tools to get faster, more intelligent and obviously- more productive.

Jason Catwright
author

Jason Cartwright has been immersed in the world of business intelligence and analytics for many years. He advises many entrepreneur and SMBs in business intelligence, and helps implement new systems. Jason believes that the most successful businesses are those that are data-driven.

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